Business Profiles

Rockit gets lift off with ECR Equipment

ECR Equipment does the heavy lifting for many of Hawke’s Bay’s leading horticulture businesses, supplying the likes of Rockit Global with lithium ion battery powered forklifts.

ECR is locally Hawke’s Bay owned and operated offering a one- stop shop when it comes to hire, leasing and sales of forklifts, lift trucks and tractors for orchard, packhouse and vineyard work.

ECR is big enough to service the larger players but small enough to be able to pivot quickly to meet urgent needs

ECR has grown significantly in recent years adding additional dealerships and brands such as Landini, McCormick, TCM, Unicarriers, Jungheinrich, Aisle-Master and Total (4WD).

During lockdown the business was an essential service and split into two teams operating in 12 hour shifts, six days a week to meet customer requirements.

The company operates a 24/7 emergency breakdown service as when the industry requires service, it needs it fast.

ECR believes supplying the equipment is only part of the solution. Our customers also need good servicing and backup support when needed.

By completing most things in-house such as battery repairs, hydraulic hose work, air con and tyres, we can offer a timely and responsive service.

When it comes to forklifts ECR Equipment can service all brands, even ones it does not supply. But generally it prefers to specialise in the brands it knows well.

The company also holds a comprehensive selection of parts for the brands it sells.

Keeping up with the latest developments is also important.

ECR Equipment is also at the forefront of the change to lithium ion batteries for forklifts through its association with Jungheinrich, a pioneer in li-ion technology that it has been developing for almost twenty years to optimise the performance of customers’ operations.

The batteries offer key benefits to packhouses and other industries, with less downtime thanks to faster charging, zero maintenance and a long-lasting battery life with constant power.

With a wet acid battery, which is the norm for forklifts, you have to remove the battery and recharge it. With lithium ion batteries you just plug in and recharge while you’re having your lunch or smoko break. Much easier and safer.

It’s no wonder then the industries ECR Equipment works with are making the change such as Rockit Global, which have recently installed 9 lithium ion forklifts for the first time, in its state of the art post-harvest facility in Irongate.

The technology works best for new sites rather than existing, as there is a large energy requirement for charging of the batteries.

ECR Equipment also walks the talk and around 70 percent of its own fleet is electric.

Any Jungheinrich equipment purchased from now on is also compatible with the new technology, making upgrading at a later date simple.

Backed by leading materials handling equipment supplier

ECR has a distribution partnership with Industrial Truck Sales Limited (ITS Forklifts), New Zealand’s leading supplier of Materials Handling Equipment based in Auckland.

In 1997, ITS Forklifts included the renowned Jungheinrich Forklift Trucks of materials handling equipment to its Distributor Network. This initiative has been warmly received in the New Zealand market.

Presently, with the complimentary mix of robust Japanese (TCM, Unicarriers) and sophisticated German (Jungheinrich) products, ITS Forklifts sit proudly in the market-place as one of the leading suppliers of materials handling equipment.