Business Profiles

Think smart, Work Smart

Think Smarter, Work Smarter is the call to arms at Kinetic Electrical and when it came to its role on the new Rockit post-harvest facility, this proved to be the case.

Kinetic Electrical managing director Darren Bambry went to the front line of the project to ensure the tight deadlines were met, stepping up as the lead electrical design and project manager.

Darren says it was all hands on deck as the team worked on three parts of the project simultaneously: as the electrical subcontractor for the cool store system install; as the general electrical installer of all the power, switchboards and lighting; and on the packhouse install alongside CR Automation.

In addition to this the Data, CCTV and Access Control solutions were provided in collaboration with the Kinetic Data and Communications franchise.

Despite losing 5 weeks install time due to COVID19 level 4 lockdown, the deadline of December 1 for the refrigerated cool store didn’t move as it needed to be ready in time for ripe apples.

Rockit Global chief executive Mark O’Donnell says, “Kinetic Electrical have repeatedly delivered across several work fronts to get the project completed to deadline.”

Kinetic Electrical – innovative but simply effective

Darren says the business provides solutions from design to completion that are innovative where it’s appropriate but always simply effective – electrical solutions that efficiently and successfully meet clients’ needs.

Kinetic Electrical has established systems of scheduling existing jobs, quoting for prospective work and maintaining customer relationships, combined with a local well-trained, knowledgeable team of qualified personnel that provides a responsive, value-for-money service.

‘We strive to add to clients’ projects by combining and contributing our experience and understanding of industry technology and applications across a broad range of electrical applications.

“To make our service even more efficient, our nationwide network of Kinetic Electrical businesses can provide comprehensive and quality service to a varied client base – commercial, industrial, rural and residential. This way, our clients can be assured of prompt attention, quality advice and practical, productive solutions.

In 2009 Darren created a franchise business model that now boasts a network of 27 businesses from Kaitaia to Gore. He says the aim is to grow to 35–40 franchises.

“I could see the benefits of building a stronger brand that provided new businesses owners to leverage our existing reputation.

“There’s also greater buying power and sharing of knowledge, and it gives electricians the opportunity to own businesses but tap into a range of support services including business administration and marketing.

“Some of us are very good electricians but that doesn’t always translate to being good at every area of operating a business. It’s also opened up opportunities for each franchisee to secure work that they might not have been able to secure.”

Each Kinetic Electrical franchise has the ability to draw on the individual and collective expertise within the group.

Darren points to recent water projects including the new pump station in Haumoana. The project was won via the Kinetic East Tamaki branch in Auckland, as it had a relationship with the lead contractor business, but the work was done by both East Tamaki and Hawke’s Bay.

Whether it’s collaboration within the group or with other local firms where there’s synergy, Darren is optimistic about the future.