Art Deco Beer – combining a quality brew with a local identity
When Hawke’s Bay-based beverage company Parkers decided to add a craft beer to its portfolio, it started with a simple objective. “Our aim was to produce best-in-class beer,” says Parkers founder Doug Speedy. “Before we considered the branding, our starting point was that the beer had to be good.” Doug spent about six months researching pilsners and IPAs – the...