Tony Martin and Neil Wagstaff of 2b Limitless believe the biggest barrier to becoming a better leader isn’t a lack of information. It’s knowing what to do with it.
Business leaders have never had more access to advice, information and personal development tools. Yet for many, turning that knowledge into meaningful change remains a challenge.
That’s where 2b Limitless is making its mark.
Listen to The Profit Biz Catch-Up: Damon Harvey talks with Tony Martin and Neil Wagstaff about imposter syndrome, leadership, personal growth and developing habits that stick.
Led across New Zealand and Australia by Tony Martin and Neil Wagstaff, the leadership development business takes a personalised approach to helping people understand their strengths, overcome limiting beliefs and develop better habits.
“We’re totally surrounded by information,” Neil says. “But that volume is just creating more confusion.”
The challenge, he says, is helping people identify what’s relevant and apply it to their own lives.
For Tony, the journey is personal. While working in Dubai, he moved into a senior role that left him questioning whether he was capable of succeeding.
He eventually told his boss he thought the company had chosen the wrong person.
Instead, his boss encouraged him to seek executive coaching. That decision introduced Tony to 2b Limitless founder Mick Todd and transformed his approach to leadership.
Today, Tony and Neil help others navigate similar challenges.
Their approach moves through four stages: awareness, intentionality, integration and mastery. Using tools including CliftonStrengths, Positive Intelligence and personalised coaching, they help clients translate self-awareness into lasting behavioural change.
“You’ve got to be hyper personalised,” Tony says.
For both men, leadership development extends beyond the workplace. Physical wellbeing, relationships, mindset and daily habits all contribute to how people perform.
Tony practises what he calls “five by eight”, completing five positive habits before eight each morning, including exercise, meditation and journaling.
The result, he says, is greater clarity, calmness and confidence.
And for Neil, the real reward comes when people stop trying to lead like someone else and begin recognising their own strengths.
As 2b Limitless continues expanding across New Zealand and Australia, its central message remains simple: your world needs you at your best.
As featured in The ProfitÂ
Read the full 2b Limitless business profile, published in the September–December 2026 edition of The Profit.
Find out more at 2blimitless.com.
