15 September 2026

Hawke's Bay Business News, Profiles and Expert Advice

Video Interview with Levi Armstrong – Meke Meter innovator

Levi Armstrong is the last of 12 interviews we have done with local business owners. Levi has 2 exciting initiatives, the Meke Meter that measures and monitords our overall well being and the other a mobile gym that will be launched at a Wellington school in a few weeks. During lockdown the Meke Meter monitored the wellbeing of over 1000 people nationally.

Here’s the final in our series of quick 15 minute interviews.

Damon Harvey is the Editor and Publisher of The Profit, Hawke’s Bay’s leading business magazine, and the person behind The Profit Unleashed, the region’s most talked-about business event series. With more than 20 years across journalism, marketing, PR and content, Damon founded The Profit with a clear purpose: to celebrate the businesses and people driving Hawke’s Bay forward. The magazine and the events that have followed are built on the belief that great local stories deserve a great platform. Alongside his wife Anna Lorck, Damon is a Director of Attn! Marketing PR, a strategic communications agency working with organisations that want to build trust, strengthen reputation and get real results. He brings serious governance credentials to everything he does. Currently Chair of Gemco Construction, he previously chaired Sport Hawke’s Bay and spent nine years as a Hastings District Councillor, where he focused on community and economic development. When he’s not chasing a story or a swell, Damon can usually be found on a mountain bike trail or spending time with family and friends. Got a story worth telling? Reach Damon at 021 2886 772 or damon@attn.co.nz

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