Pro Features

sponsorship hits sweet spot

All honeys are not created equal. And New Zealand is home to arguably the world’s finest. Locally based The True Honey Co. is optimising its global brand exposure by helping to bring headline eventers Tim and Jonelle Price to this year’s Land Rover Horse of the Year Show.

As one of a handful of New Zealand companies to offer authentic high rating MGO Manūka honey, using only ethical practices, the potential to market their product is already proving fruitful – according to the company’s Sales and Marketing manager Jeanine Daly.

“We are proud to be teaming up with Land Rover Horse of the Year to help bring the kiwi ‘power couple’ home to compete in this year’s event.

“Being New Zealand’s most prestigious equine event, it aligns perfectly and will gain a large amount of exposure both nationally and internationally. There are some great synergies between the event and The True Honey Co. including the fact that Tim and Jonelle like many of our customers use Mānuka honey on their horses for any cuts or abrasions.

“I’ve also heard on good authority that Tim and Jonelle drink our honey with apple cider as a daily tonic, so it must be the source of champions!”

The True Honey Co. launched in New Zealand and the UK in 2016, with Australia, Europe and Japan following soon after. Their vision of becoming the world’s most trusted Mānuka honey brand has driven global expansion plans with export markets continuing to grow with the introduction of China, Middle East and Europe.

Local honey lovers can purchase online at truehoney.co.nz, or through selected retailers. The True Honey Co. offer taste testing Monday to Fridays at their Ahuriri offices in Waghorn Street.

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