15 April 2026

Industry hungry for tech-savvy EIT graduates

EIT’s Schools of Business & Computing are ready to kick off a new term, now accepting enrolments for the Master of Digital Business, the Postgraduate Diploma in Digital Business as well as the Postgraduate Certificate in Digital Business. These programmes are delivered at both Hawke’s Bay and Auckland campuses and have been a major draw card for students since their premiere in February this year.

“Graduates of these programmes will be able to harness digital technologies, manage technology for businesses and improve digital transformation for organisations. The demand for tech- savvy managers has never been greater,” says Dr Sabine Hoffmann, Head of School for both Business and Computing.

Courses cover topics such as data analytics, e-commerce and e-business, digital marketing, digital entrepreneurship and innovation and management of emerging technologies.

Sabine Hoffmann says, “The employability of graduates is our number one focus. With their advanced digital skills, graduates will meet the growing demand for digital know-how and will be highly sought-after in the job-market.”

Lately, the schools have added other cutting-edge qualifications to their portfolio responding to the increased demand from industry. The Master of Logistics and Supply Chain Management, the Postgraduate Certificate in Logistics and Supply Chain Management as well as the Postgraduate Diploma in Logistics and Supply Chain Management are designed for working professionals who want to advance their expertise and keep up to date with a fast-evolving industry.

All these programmes share some courses to enable students to move across disciplines in business and computing and craft a study plan to suit their professional pathway. At the end of the day, it all comes down to job relevance.

Well-trained employees are the backbone of New Zealand’s economy.

The school is also dedicated to connect their students with local businesses – a win-win-situation for students and industry alike. Dr Tom Hartley, senior lecturer at EIT’s School of Computing, for instance is in the process of developing a student-run International Student Business Hub (ISBH).

Expecting to roll out in August this year, the programme plans to support Hawke’s Bay’s international business community by bringing them together with EIT’s bright international business and computing students.

Tom will be working alongside Associate Professor Jonathan Sibley and others on a research project to investigate the advantages that the programme will provide for EIT’s international students and how the programme could link our domestic businesses with international commerce.

Sabine says, “Engaging with EIT’s highly-skilled international students will enable local businesses to connect to the world. And these connections are what EIT values, fosters and continues to create.”

Damon Harvey is the Editor and Publisher of The Profit, Hawke’s Bay’s leading business magazine dedicated to celebrating the region’s businesses and the people driving them forward. With more than 20 years of experience in journalism, marketing, public relations, and content development, Damon is passionate about telling stories that inspire and strengthen the local business community. A committed advocate for Hawke’s Bay enterprise, Damon founded The Profit as a platform to highlight business success, innovation, and leadership across the region. He also leads The Profit Unleashed, a dynamic business event series that brings together Hawke’s Bay’s business leaders, entrepreneurs, and innovators to share insights, build connections, and celebrate achievement. Alongside his wife, Anna Lorck, Damon is a Director of Attn! Marketing PR, a strategic communications agency that helps organisations build trust, enhance reputation, and achieve meaningful results. Damon brings extensive governance experience to his work. He is Chair of Gemco Construction, and previously chaired Sport Hawke’s Bay. He also served nine years as a Hastings District Councillor, contributing to community and economic development. Outside of work, Damon enjoys surfing, mountain biking, and CrossFit, and values time spent with his family — including his wife and their five daughters. If you’ve got a great story to share, contact Damon at 021 2886 772 or damon@attn.co.nz

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