15 September 2026

Hawke's Bay Business News, Profiles and Expert Advice

What is Toitoi?

Toitoi – Hawke’s Bay Arts and Events Centre is the new name for the centre that includes the Opera House, the Municipal Building, the Cushing Foyer and the former Plaza space is “Toitoi”.

The name Toitoi, with its Māori and English components, gives an identity to the complex that conveys a sense of people, place and purpose to audiences and future users on a local, national and international stage.

Toitoi is a Māori word meaning the pinnacle of achievement, and is linked to ideas of excellence, encouragement and motivation. It is also ascribed to the quick movements of fish and birds and, from there, styles of dance and song that mimic them.

There is an extra special link for Hastings and the Ngāti Kahungunu legacy waiata Pōkarekare Ana composed by Paraire Tomoana.

In one of its earliest written versions Pōkarekare Ana was described by ethnologist Elsdon Best as a “toitoi”, a ditty or light-hearted love song that echoed the sound of birds cooing to each other.

It was a type of waiata popular in the 1920s and 30s, particularly in Heretaunga, giving it a unique link to both this place and a time in the district’s history that was significant.

The word ‘toi’ means art and is often used alongside other words in the naming of arts-based organisations. “Toi Toi Toi”, an Italian expression derived from Old German, is an exclamation in the performing arts world (most often in opera) used by performers to wish each other good luck.

Damon Harvey is the Editor and Publisher of The Profit, Hawke’s Bay’s leading business magazine, and the person behind The Profit Unleashed, the region’s most talked-about business event series. With more than 20 years across journalism, marketing, PR and content, Damon founded The Profit with a clear purpose: to celebrate the businesses and people driving Hawke’s Bay forward. The magazine and the events that have followed are built on the belief that great local stories deserve a great platform. Alongside his wife Anna Lorck, Damon is a Director of Attn! Marketing PR, a strategic communications agency working with organisations that want to build trust, strengthen reputation and get real results. He brings serious governance credentials to everything he does. Currently Chair of Gemco Construction, he previously chaired Sport Hawke’s Bay and spent nine years as a Hastings District Councillor, where he focused on community and economic development. When he’s not chasing a story or a swell, Damon can usually be found on a mountain bike trail or spending time with family and friends. Got a story worth telling? Reach Damon at 021 2886 772 or damon@attn.co.nz

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