Damon Harvey is the Editor and Publisher of The Profit, Hawke’s Bay’s leading business magazine dedicated to celebrating the region’s businesses and the people driving them forward. With more than 20 years of experience in journalism, marketing, public relations, and content development, Damon is passionate about telling stories that inspire and strengthen the local business community. A committed advocate for Hawke’s Bay enterprise, Damon founded The Profit as a platform to highlight business success, innovation, and leadership across the region. He also leads The Profit Unleashed, a dynamic business event series that brings together Hawke’s Bay’s business leaders, entrepreneurs, and innovators to share insights, build connections, and celebrate achievement. Alongside his wife, Anna Lorck, Damon is a Director of Attn! Marketing PR, a strategic communications agency that helps organisations build trust, enhance reputation, and achieve meaningful results. Damon brings extensive governance experience to his work. He is Chair of Gemco Construction, and previously chaired Sport Hawke’s Bay. He also served nine years as a Hastings District Councillor, contributing to community and economic development. Outside of work, Damon enjoys surfing, mountain biking, and CrossFit, and values time spent with his family — including his wife and their five daughters. If you’ve got a great story to share, contact Damon at 021 2886 772 or damon@attn.co.nz