Global and national interest in hemp seed products may be growing but when Kanapu launched into the market, its founders knew they needed to establish a unique selling proposition to ensure success. At that point, the market was focused on hemp seed oil as a nutraceutical and it was commonly
Having to ramp up your target production because product demand significantly exceeds initial forecasts is one of those business headaches it can be nice to have. It’s the situation Isaac Beach and Simon White of Otane-based Kanapu Hemp Foods found themselves in this year. Kanapu has been growing hemp on
Chefs and foodies have been quick to develop a taste for Otane-based Kanapu’s premium cold-pressed hemp seed oil. But that’s just the beginning. The company’s founders want to put Hawke’s Bay on the map as a global supplier of top-end hemp foods. Having to ramp up your target production because
