25 May 2026

May 21, 2026

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The Atrium @ The Tribune, Queen Street, Hastings

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Global talent. Hawke’s Bay roots. One unforgettable night.

The Profit Unleashed is back at the stunning Atrium in Hastings with three remarkable guests whose stories span space, music, media and the world stage.

Napier-born Charlie Wallace has built a global guitar education business reaching millions, set a Guinness World Record, and is guitarist and songwriter for internationally touring, Billboard-charting rock band Black Smoke Trigger.

Also on stage is Anna Fifield, the Hastings-raised journalist and foreign policy analyst who spent more than 20 years with The Washington Post and Financial Times, reporting from some of the world’s most important power centres. She is also the acclaimed author of The Great Successor, her internationally celebrated book on Kim Jong Un.

From Hawke’s Bay to the world, these are stories of ambition, courage, reinvention and extraordinary success. This is Unleashed at its most powerful, and tickets will move fast.

Proudly co-hosted by our loyal business partners Ziwi, Int.workspaces, Gemco, Sothebys NZ, Bramwell Bate and +MORE Hawke’s Bay.

Event Details

Event Ended.

Speakers

Charlie Wallace – Guitar Mastery and hard rock band musician

Napier-born Charlie Wallace has built an international reputation as both a musician and entrepreneur. He is the founder of Guitar Mastery Method, a globally successful online guitar education platform that has reached over 2 million guitarists worldwide, and recently set a Guinness World Record for the largest online guitar lesson. He is also the guitarist and songwriter for Black Smoke Trigger, the Billboard-charting, internationally touring hard rock band making waves on the international stage. Charlie’s journey from Hawke’s Bay to global audiences is powered by talent, hard work and a relentless drive to push boundaries.

 

Anna Fifield

Anna Fifield is an independent New Zealand journalist and foreign policy analyst focused on Asia, writing a newsletter about New Zealand’s place in the world.
She grew up in Hastings and is a proud old girl of Hastings Girls’ High School.
Anna spent more than 20 years as a foreign correspondent for the Washington Post and the Financial Times, reporting from across Asia, the Middle East and the United States, and three years as the Washington Post’s Asia-Pacific editor. Between 2020 and 2022, she was the editor of the Dominion Post newspaper in Wellington. She was previously a Nieman Journalism Fellow at Harvard University and won Stanford University’s Shorenstein Prize for excellence in reporting on Asia.
Her book about North Korean leader Kim Jong Un, The Great Successor, has been translated into 24 languages.

Sponsors

Int. Workspaces specialises in designing and developing solutions for offices, libraries, learning centres, and hospitality. Find out more here – intworkspaces.co.nz

Bramwell Bate is a full-service law firm in Hawke’s Bay offering expertise in a wide range of legal services such as corporate, commercial, property, Trusts, family law, relationship property, Wills and enduring powers of attorney, and criminal law. Their team delivers tailored legal solutions to clients locally and nationally, with a focus on practical, reliable advice. Bramwell Bate’s values include trust, approachability, care, resilience, and progressiveness, ensuring they provide exceptional support to all clients. Visit us here – https://www.bramwellbate.co.nz/

 

+MORE Hawke’s Bay is a locally owned accounting and advisory firm supporting businesses across the region. As part of the national +MORE Group, the team combines deep local understanding with broader expertise to deliver practical, commercially focused advice tailored to each business owner and their industry. They work alongside ambitious business owners who want more from their business, whether that’s sustainable growth, financial freedom, or more time for family and life outside work. Whatever success looks like, +MORE Hawke’s Bay is there to help make it happen.

Hawkes Bay Office

New Zealand Sotheby’s International Realty was established in Hawke’s Bay in 2012 and has since expanded to four local offices. As a locally owned agency, it specialises in marketing properties in the mid-market and above, delivering the highest level of personalised real estate service. Clients benefit from the expertise, international reach and prestige of the world’s most recognised premium real estate company.

Gemco is a full service construction firm and a trusted name in Hawke’s Bay for constructing iconic buildings that become the cornerstones of our communities. With a legacy rooted in quality and a reputation for excellence, our firm is known for delivering projects that not only meet expectations but surpass them. www.gemcogroup.co.nz

ZIWI is an ultra-premium pet food brand from Aotearoa, New Zealand. ZIWI uses pure, ethically sourced ingredients, gently processed with its world-first, gentle air-drying technology. This ensures ZIWI’s ‘alternative to raw’ product range preserves the raw nutrition of grass-fed beef, lamb and venison, free-range chicken and sustainably sourced seafood.
ZIWI is also New Zealand’s largest pet food exporter, representing over 50 percent of all pet food exports across 35 markets including the USA, China, Korea, Japan, Australia and Europe. Visit – https://ziwipets.com/ 

A gateway to the people and markets of the world. Napier Port is an important part of both the Hawke’s Bay regional and New Zealand national economy. Our strategic location and cargo handling capacity make us a key connection in the supply chain, but it’s the service we provide that is the foundation to our success. We take great pride in delivering more than the expected for our customers and their cargo, and we do it in a safe and sustainable way. Whether you’re working with us or for us, the heart of Napier Port is our team. And at the core of our team is our culture – a culture founded on an uncompromising commitment to health and safety.

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