15 September 2026

Hawke's Bay Business News, Profiles and Expert Advice

Thrive in 2025 – Unison – balancing recovery and future growth

Unison Group is gearing up for significant transformation in 2025, as New Zealand’s fifth largest electricity distributor adapts to meet evolving energy demands while strengthening network resilience.

CEO Jaun Park sees both challenges and opportunities ahead for the company.

“The Unison network has over $700m worth of electricity distribution network assets. Our electricity network is over 9,000km in length, and supplies around 119,000 connection points with approximately 1,590 GWh of electricity per annum, making Unison the fifth largest distributor in New Zealand.”

“Last year was a mixed year for Unison, our customers, subsidiary companies, and communities,” Jaun says, noting significant progress in strengthening network resilience following Cyclone Gabrielle. These improvements, including crucial substation upgrades, have enhanced both network capacity and resilience.

With over 500 employees supporting its operations, the company is preparing for a transforming electricity network that must meet evolving customer demands as the sector continues to electrify. “It’s very important that we respond in a way that drives performance efficiently,” he emphasises.

 

This response includes managing regulatory changes, investing in people, embracing digital and data strategies, and strengthening customer relationships. The economic outlook for 2025 offers glimmers of hope, with Jaun pointing to moderating interest rates and early signs of recovery across certain sectors, while maintaining a pragmatic view about the timing and extent of this recovery.

Innovation remains at the forefront of Unison’s strategy, with the company already harnessing artificial intelligence in creative ways. A recently developed drone technology, utilising machine learning to assess overhead conductor conditions, promises significant long-term savings.

 

 

The company has also embraced sustainable transport, having installed six electric vehicle chargers across its network. Jaun says they’re actively exploring broader AI applications to enhance their services and improve customer experiences.

Despite current economic headwinds, Jaun maintains strong optimism about Hawke’s Bay’s economic potential, pointing to the region’s robust primary sector and value-added processing industries as key growth drivers.

“I’m so proud of what we’ve built – our people, the future potential of Unison’s unique group of companies, and the customers and communities we support,” he shares.

His approach to leadership in 2025 includes a renewed focus on personal health and strengthening relationships, believing that leading by example creates a healthier work environment and ultimately benefits customers and communities.

Damon Harvey is the Editor and Publisher of The Profit, Hawke’s Bay’s leading business magazine, and the person behind The Profit Unleashed, the region’s most talked-about business event series. With more than 20 years across journalism, marketing, PR and content, Damon founded The Profit with a clear purpose: to celebrate the businesses and people driving Hawke’s Bay forward. The magazine and the events that have followed are built on the belief that great local stories deserve a great platform. Alongside his wife Anna Lorck, Damon is a Director of Attn! Marketing PR, a strategic communications agency working with organisations that want to build trust, strengthen reputation and get real results. He brings serious governance credentials to everything he does. Currently Chair of Gemco Construction, he previously chaired Sport Hawke’s Bay and spent nine years as a Hastings District Councillor, where he focused on community and economic development. When he’s not chasing a story or a swell, Damon can usually be found on a mountain bike trail or spending time with family and friends. Got a story worth telling? Reach Damon at 021 2886 772 or damon@attn.co.nz

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