Shipping containers available in record time to ensure exporting continues

New Zealand container storage and service company ContainerCo is sourcing and making shipping containers available in record time for Hawke’s Bay exporters to move goods across the world.

ContainerCo’s Napier depot manager Steven Feyen said since the Covid 19 lockdown, staff across its seven container parks have been working incredibly hard with support from international shipping companies and Ministry of Transport (MoT) to turn around the processing of containers in record time.

Steven said the usual process – receiving, survey, repair, clean and re-release – can take up to 12 days, but the commitment from onsite staff as well as a willingness from shipping companies, and streamlined red tape by MoT, has sped this up significantly. The new record was now just four hours.

At the beginning of the Level 4 Covid 19 lockdown there was reported concern over not enough shipping containers available in New Zealand for exporters due to fewer containers with imported goods arriving into the country.

Steven said ContainerCo undertook a stock take of all its containers as well as putting the call out to shipping companies and providing reports to the MoT.

Since March 26 ContainerCo has processed 44,309 containers of which 26,149 have gone back into circulation and it still has 32,200 dry and refrigerated TEUs (20 foot equivalents) ready to go from its container park facilities.

“We need to ensure products such as milk powder, meat, apples and kiwifruit get to global markets and keep the New Zealand economy moving and our team has certainly stepped up to the mark.

“Our staff, as essential service workers, have really embraced the responsibility of the role and with willingness from the shipping companies and the Ministry of Transport, we have been able to significantly streamline the process of getting containers back into circulation.

“On average 75 percent of containers need some repairing and cleaning, so it’s always a big task at hand,” he said.

ContainerCo has four container facilities in Auckland, two in Tauranga and two in Napier and Christchurch, all handling hundreds of thousands of shipping containers.

“The company is strongly focussed on innovation, such as our IT systems,” said Dr Margaret Harris, ContainerCo’s Manager of Innovation and Strategy.

Dr Harris said the business had already upgraded critical technology prior to the lockdown.

“There was significant focus last year on making sure the right tools were in place, which paid off when this crisis emerged. It was a classic case of ‘prior preparation and planning promoting smooth performance’,” she said.

Margaret believed transitioning other teams to working from home also played a role in the success of making more containers available, as staff could perform critical tasks while still undertaking child-care and remaining safe inside their home bubble.”

“Without a doubt that has allowed our staff to carry on as close to normal as possible,” she said.

Hawke’s Bay Airport redevelopment project to get underway again

One of Hawke’s Bay’s most significant infrastructure projects, the redevelopment of the Hawke’s Bay Airport will get back underway next week with construction starting the following Monday.

Hawke’s Bay Airport CEO Stuart Ainslie is excited at the prospect of works recommencing  after the government decided to move down COVID-19 Alert Level 3.

He says construction recommencement signals many jobs and local businesses will be back in action onsite.

“Getting this project going again is important to the airport but perhaps even more so the region, especially the local construction supply chain. The project is supporting over 200 jobs with 30 individual sub-contractors engaged – nearly all of them are local Hawke’s Bay businesses.”

Mr Ainslie said that although the aviation industry remains largely grounded during Level 3, there are some signs of optimism for Hawke’s Bay with Air New Zealand announcing the recommencement of scheduled flights to the region for those travelling under essential circumstances.

Since the site was temporarily closed on March 23, the project’s design and management teams have continued working remotely to minimise the impact of the national lockdown to the overall program.

A comprehensive COVID-19 management plan has also been developed to set out the procedures that will be implemented to ensure construction can be completed safely in a level 3 environment.

This includes the introduction of contactless systems, updated site plans and measures around site distancing, cleaning requirements and site operations.

The construction management team are currently liaising with the project’s various sub-contractors and suppliers to ensure all parties are appropriately prepared and inducted ahead of the anticipated return to work.

The site reopens on Tuesday April 28 with construction anticipated to be in full swing by the following Monday.

The project is now into its third and final stage and Mr Ainslie suggests some exciting construction milestones are just around the corner.

“There’s going to be a huge amount of structural steel pop up over the next fortnight which will give the community some real perspective of what the final roofline will look like”.

Whilst the time lost to the lockdown period will result in a delay to the project’s final completion, Ainslie remains upbeat that this will be kept to a minimum.

“It’s been frustrating to have to down-tools, but we’ve got a great team and they are a resilient bunch. I’m confident that we’ll see the project completed inside the first couple of months of next year”.

Interim CE appointed to Napier City Council

Napier Mayor Kirsten Wise is pleased to announce that Keith Marshall has been appointed to the Interim CE role for Napier City Council.

The Chief Executive Contract Committee, led by Mayor Wise, and comprising Deputy Mayor Annette Brosnan, and Councillors Nigel Simpson, Api Tapine, Graeme Taylor, and Tania Wright held a series of virtual interviews before selecting Mr Marshall as their preferred candidate. At yesterday’s Extraordinary Council meeting the Council unanimously agreed to offer the role to Mr Marshall, for up to a year.

“We were very impressed with what Keith could bring to the Council over the coming period. The interim appointment gives us the continuity of a very capable Chief Executive to progress our COVID-19 recovery efforts and the beginning of our Long Term Plan process,” says Mayor Wise.

Mr Marshall has extensive experience across both the public and private sectors. His local government roles include stints as Chief Executive in Hamilton and Nelson, and most recently as Interim CE of Buller District Council.

He has also held a number of other senior interim roles, such as Chief Executive of Grow Wellington, Deputy Chief Executive of NZQA, and Deputy Director of the Human Rights Commission. He also at one stage owned Thrifty Rental Cars NZ, and counts the last nationwide health reforms that led to the formation of District Health Boards, and participation in the NZ-China Free Trade Agreement negotiations as two of his career highlights.

In his most recent permanent role, Mr Marshall was the Chief Executive of Careers New Zealand, overseeing a massive organisational transformation across all delivery, strategy, and financial results through achieving the single biggest lift in staff engagement in NZ’s history.

He says he has tried to retire properly several times, but his enjoyment in learning new things and a desire to help people and organisations through sometimes difficult situations keeps him going. He is very much looking forward to working with the Mayor, Councillors and staff. “Transition periods between Chief Executives can sometimes be uncertain for all concerned. This is a great opportunity to be involved in helping the Mayor and Council through to having their new Chief Executive in place.”

The Council will work on the process to appoint a permanent Chief Executive. This appointment is not expected to be finalised until sometime early in 2021. “We are lucky to have someone as talented and experienced as Keith with us until then,” says Mayor Wise.

She also expressed gratitude and appreciation on behalf of all Council to former NCC CE Neil Taylor, who had been Acting Chief Executive while the process for appointing an interim CE was conducted. “We were so lucky that Neil agreed to help us out at short notice. He has given so much to Napier over many years, and deserves recognition too for his commitment and efforts to see us through this response stage of the pandemic.”

Mr Marshall’s first day at NCC will be 4 May.

TimeHub launches contactless solution to support NZ businesses contact trace B2B visitors

Local business Timehub has launched a contactless solution via smartphones to ensure visitors, employees and your business are safe.

What happens when a health and safety tool becomes a hazard? In post-pandemic times, that’s exactly what the traditional Visitor Log has become.

Businesspeople who visit other business premises are used to signing a paper Visitor Log when they arrive. Or using a communal screen. It’s a legal requirement. But what if that screen or pen and paper page is teeming with virus organisms?

So how do we sanitise a visitor book? It’s almost impossible to effectively clean a piece of paper. The pen is a vector for bacteria and pathogens. A touch screen can be wiped clean, but whose job is that? These were all the questions in the head of Steve Nathan a Hawkes Bay based software developer and he found himself thinking about how to do this better.

“It was an obvious flaw in even the best health and safety situations,” he says. “I was motivated by the idea of keeping our visitors, teams and businesses safe from this mostly unnoticed hazard.”

Steve and his partner Raymond Davey (both 25+ year veterans of the payroll and accounting tech space) came up with a “touchless” online product called MyVisitorLog.com, (a progression from their already successful business MyTimesheets, a tool to manage employee time and attendance via mobile devices) which simply requires all visitors to a business to use their own smartphones to log their visits. “A sign at reception tells them to long into their phones browser and follow a link. It’s failsafe in terms of eliminating that communal germ trough.”

A key feature is that there is no app to download, nothing to install, and the Cloud based backend system allows an administrator of the business to draw data about who has visited the premises, who they met with and how long they were on site. The immediate benefits for contact tracing in post-pandemic times were clear.

“The client can design specific questions for visitors to answer, which might gather phone numbers, health status or even health provider information. Should a visitor turn out to be unwell, it’s easy to follow who in the company they have had contact with, and where. MyVisitorLog.com will also display the businesses health and safety policies and requirements, so the visitor has this information on tap wherever they go on site.”

Another benefit is the ability to track visitors in an emergency, such as a fire or an earthquake. “It can be a major issue making sure everyone on site is accounted for. MyVisitorLog.com makes this a simple matter of logging in to the website from any connected device, to find out where any visitors are.”

While a visitor’s arrival and departure details are recorded when they are on the business premises, the system tracks nothing once they leave.

MyVisitorLog.com looks set to revolutionise the way companies manage their health and safety around visitors. With a modest monthly subscription, it’s a simple answer to a problem we’ve not had to consider in the past.

 

Hastings City Business Association relocates to Hastings Hive

The Hastings City Business Association has relocated to the co-working and serviced office space, Hastings Hive.

Business Association general manager Anita Alder said the move will optimise the services that they provide to over 500 businesses in the CBD.

“For us Hastings Hive provides the association a multi-purpose facility where we run our day to day operations in a superbly fitted out complex as well as host meetings and use the facilities for the wide range of support services we run, such as seminars and workshops.

“It’s a real win-win and we are already seeing a vast improvement in how we operate,” Anita said.

Hastings Hive was opened in November 2019 by Rob and Jenny Gill in part of the former Hastings Farmers retail store on the corner of Queen Street and Market Street. The shared office space branded an i-space, occupies 1138m2 with a range of co-working desks and serviced offices suitable for one to 20 persons.

“We have invested significantly in a modern professional fit out that we expect will cater for up to 50 businesses.

“There’s been a strong global movement for businesses wanting to share high spec’d offices with cost advantages over traditional leased offices in the order of 30-40% per annum, without being locked in by long fixed term leases.

“The current global pandemic shows the importance of retaining flexibility for any size of organization,” Rob says

So far Hastings Hive has welcomed six small businesses, specialising in a variety of fields such as IT, security, health, fire engineering and tax accounting. The businesses are based in the co-working area, which has 45 dedicated workstations called i-desks.

“They’re all enjoying the increasingly vibrant environment that is created in shared spaces and the wider business and social networks and having the city’s Business Association is a great addition to the HIVE community.

“We are absolutely thrilled and look forward to supporting their in-bound programmes. And although many of our customers have moved in from other parts of Hawke’s Bay, quite a few have relocated to the region quite recently.

“We do see a huge opportunity in attracting new businesses to the Hawke’s Bay. Hastings is a service centre city and is regarded as the engine room of the region’s economy. Hawke’s Bay is a highly desirable place to live, work and play and we’ve had encouraging interest already from businesses in larger metropolitan cities.”

 

Energy sector will experience mega trends

Ken Sutherland has been the Unison chief executive for over a decade. In 2011 Ken was the inaugural winner of the Profiteers for his strong leadership of our local lines company. Over the last decade there have been changes within the energy sector but Ken sees some megatrends starting to emerge.

What’s likely to change in the energy sector?

An unprecedented level of change is already underway in the energy sector. While some movement will be felt this decade, it is expected the profound impact will happen over the next 30 years. Three major megatrends are driving the change:

1. New consumer technology, which is increasing the options for consumers to produce, store and use electricity in new ways;

2. The rise in consumers who actively engage with their electricity supply;

3. Sustainability and the requirement to meet climate change objectives: minimising our environmental impact, integrating more renewable sources of energy and mitigating the impact climate change has on our landscapes and consequently our network assets.

Although New Zealand already has a highly renewable electricity sector, there is a massive opportunity for New Zealand to harness its significant potential to ramp this up more to support a rapid transition to electric vehicles and reduce our reliance on imported petrol and diesel for our transport fleet.

The big challenge for the electricity sector is how the industry and policy-makers can facilitate this change, without putting pressure on costs and prices of electricity. The biggest risk we see is that well-intended Government policies, such as the ban on gas exploration, lead to undesired consequences, such as needing to keep the coal-fired Huntly power station going much longer to deal with times where there is not much wind or sun, and the hydro-lakes are low.

We look across at Australia and see decades of failed electricity market policies, where politicians have made targeted interventions that have had really bad outcomes for consumers, with massive increases in prices and much greater risks of unreliable power supplies. Rather than picking winners, our hope is that the Government here will just make it expensive to emit CO2 and the generators will be highly motivated to invest in the right kinds of renewable power generation.

But along the way, New Zealand will have to make some tough choices. We all love our wide-open spaces and majestic mountains, but if we want more renewables and we want some of our biggest energy users to convert to electricity we will have to learn to accept more windmills and electricity infrastructures on our horizons. There isn’t going to be any easy solutions that don’t involve making tough trade-offs.

The challenge for the energy sector is the uncertainty surrounding the change. The pace and exact nature of future technology and consumer behaviour is unknown and difficult to predict. We need to plan and develop our network and operations in a way that maintains flexibility to meet future demands, while continuing to provide a reliable and cost-effective supply of electricity to all our customers.

What technology advancements will have an impact on how Unison does business?

We have a key role to play in supporting consumers to adopt new technology in the future and ultimately consumers should be able to connect any new electrical technology they wish to the network, provided the cost is appropriate and the technology is safe, reliable and does not adversely impact the quality of electricity supply.

As solar, battery and EVs continue to become more popular and affordable, people will use our electricity network in different ways. We need to consider how our network will handle peak loads, greater solar PV, battery usage and the charging of EVs. We also need to ensure devices do not have a negative impact on the quality of the electricity supply, by ensuring new technologies are meeting the minimum technical connection standards. A deterioration in the quality of electricity supply can cause appliances in the home to fail and ultimately restrict the number of solar, battery and EVs to be connected to the network.

Network adaptation goes hand in hand with pricing reform. Traditional pricing methods, based on per kWh charges that do not change during the course of a day, are not fit for purpose. As more people change their energy use, current pricing will increase resulting in inequitable outcomes.

Unison is already working towards pricing reform with a goal for reform that promotes consumer choice and is more reflective of the networks costs and services customers receive. We want to ensure that our consumers are not left disadvantaged in the long term as our industry adapts and evolves.

In the future, people might want to select a level of electricity capacity that suits their lifestyle, in the same way that people currently purchase a data limit on their broadband service. Or they might prefer a time of use charge, whereby if they know electricity costs less during times when the network is used less, such as overnight, they could run some appliances or recharge their cars overnight.

The views of our customers matter to us and we are prioritising our engagement with them, continuing to seek their opinions and encourage them to have their say, so we can learn more about their expectations and requirements from us. In January this year we started the first of a regular series of consumer interviews and focus groups to get feedback and opinions on electricity use and pricing and this customer engagement will continue to be a priority as we evolve our business.

Is there an Uber/Airbnb transformation within your sector/profession?

Absolutely. That would be an open network, often referred to as a distributed energy network.

Traditionally electricity has flowed in one direction across the network from the national grid to distributors to customers. Future technologies will require networks to be capable of supporting two-way flows of energy.

If you think about it, the success of Uber and Air BnB are that they provide consumers who have spare capacity, (an under-utilised car or spare bedroom) with the ability to monetise that spare capacity through an easy to use platform – apps. Sophisticated pricing models are used to allocate that capacity to highest value uses, like Uber’s surge pricing.

The same can happen with electricity. A consumer with surplus solar generation could sell that directly to other consumers.

Once capacity increases in EV batteries, electric vehicles will potentially become mobile electricity generators, that could provide some of their stored electricity at peak times. For companies like Unison, this resource could even substitute for the need to upgrade network equipment. Instead of installing a higher capacity cable, we could rely on consumers’ flexibility and their own production capabilities to meet higher demands at particular locations. Automation and rapid advances in communications technologies will enable this to occur as we reach critical mass of these new technologies.

Far from being a drab and boring sector, we’re excited that the Uber and AirBnB concepts have just as much relevance and consumer benefit as in these other sectors. Unison is actively developing its capabilities to enable these activities to occur, albeit being conscious we don’t want to commit too early to any particular technologies or approaches given the rapidly evolving thinking in these areas.

Ngā Ara Tipuna gets PGF funding in Central Hawke’s Bay

The government’s Provincial Growth Fund continues to support economic development projects across Hawke’s Bay with nearly $9 million announced in January.

Wairoa has been given up to $6.1m to rebuild the heart of its CBD with three initiatives while Central Hawke’s Bay has been given $2.8m for a proposed project to turn Waipukurau pā sites into a cultural tourism attraction.

Wairoa’s money will go into a Wairoa Integrated Business and Tourism Facility (up to 4.8m), a Wairoa Digital Employment Programme, funded through Te Ara Mahi (up to $960,000) and $400,000 for the Wairoa Regional Digital Hub.

In Waipukurau, the project, Ngā Ara Tipuna, will see six pā sites developed with the fund, with the hope 16 jobs will be created.

Parliamentary Under-Secretary for Regional Economic Development Fletcher Tabuteau says the projects will encourage more businesses and visitors into both areas and create better employment opportunities for local people.

The Wairoa District Council will develop the Wairoa Integrated Business and Tourism Facility and the Wairoa Regional Digital Hub. The Korua Digital Agency, set up by the Korou Digital Charitable Trust, will deliver the Wairoa Digital Employment Programme.

The business and tourism facility will include an education centre for Rocket Lab as well as be a showcase for local food and beverages in a prime location, while the digital employment programme will develop digital capability through training programmes for locals who want a future career in the digital sector.

It will help grow better opportunities within the high-skilled, high-waged sector.

The programmes will provide 12 weeks of paid digital and technology-based industry training, including software engineering, programming application and game development followed by 40 weeks employment as a digital apprentice with at least 48 participants expected to enrol in the first two years.

The Waipukurau project, Ngā Ara Tipuna, will see the creation of carvings, digital storytelling, displays and the use of audio and smartphone technology to share the history of the pā sites surrounding Waipukurau.

The sites will tell the story of how iwi came to the area and what pā sites were used for.

Pukekaihau pā will be the first of the sites to be developed this year and the project aims at telling the history of the area while acting as a “catalyst to develop tourism business”, says Mayor Alex Walker.

The project is a collaboration between the Central Hawke’s Bay District Council and Te Taiwhenua o Tamatea.

Te Taiwhenua o Tamatea Roger Maaka chairman said Waipukurau, and NZ’s, history had not been well acknowledged.

“This is a chance to make our history real so the younger generations can come onto the hill, see these things, and understand their part.”

Digital whizzes set to take flight from Wairoa

Eight Wairoa people are on their way to becoming digital whizzes following a $960,000 Provincial Growth Fund (PGF) investment boost.

The first intake of eight apprentices will have the opportunity to become certified in a variety of digital software including Maya 4D, Unity (2D and 3D gaming development software) and Adobe Creative Suite (Photoshop, After Effects, Premiere Pro editing software).

The programme is the brainchild of Korou Digital Trust. Korou’s Hinerangi Edwards refers to a well-known Ngai Tamaterangi proverb to capture the aspirations of the programme.

“Ma te huruhuru te manu ka rere ai. Feathers enable the bird to take flight.

“This project will enable our Wairoa apprentices to find their wings, as well as a place to perch here at home.

“To provide our whanau with an incentive to stay or return home and help grow our future.”

Cam Swainson-Whaanga, founder of the Jean Swainson Foundation, moved his foundation office to Wairoa last year. His organisation is the creative digital agency behind the new gaming platform AFED Education — an educational resource making learning in the classroom and at home more immersive and interactive.

Mr Swainson-Whaanga says it is great to see the fruits of the planning that went into the digital employment programme.

“Our foundation played a small part in the planning and is now looking forward to engaging with the Wairoa digital apprentices as they emerge from the training stage of the programme.”

Ngati Pahauwera IT guru and Innovator of the Year 2019 Ian Taylor is also set to join the initiative as a patron for Korou Digital Trust.

“I’m coming on at the tail end of the hard work that the Wairoa digital collective has already done. It’s amazing what they’ve achieved already and I’m really looking forward to helping add to that. “When I was growing up in Wairoa, we didn’t even have electricity and now we have the Wairoa Digital Employment Programme, that’s incredible.”

Ian and his company Animation Research Ltd produced Land of Voyagers — an educational digital platform which coincided with the recent Tuia 250 celebrations.

He sees opportunities for the Wairoa digital collective, with plans for the Land of Voyagers platform to be rolled out nationwide as an educational resource for schools.

“What if we trained the digital apprentices to help build content for Land of Voyagers, enabling them to produce their own digital content, to tell their own stories, their own history. The timing is perfect,” says Ian.

Wairoa mayor Craig Little says the programme will help whnau and the Wairoa community develop new businesses and opportunities for social and economic benefits beyond those directly involved.

“This project is the result of the work of a group of passionate local people who are working to create employment opportunities for our Rangatahi.”

The Profit – Celebrating 10 years

The launch editorial team for The Profit totalled four – Anna Lorck, Lawrence Gullery, Kate de Lautour and me.

We wanted to unite the region. We made a bold statement that we would be representing a “fresh generation of local business people” and that we were over petty infighting between Hastings and Napier. Our first editorial headline announced: “Hawke’s Bay businesses now have a voice!”.

We went on to say that our team (four of us) was “committed, regardless of which city we live in or work in, which school we went to or our children go to, or which sport we play, to unite Hawke’s Bay. Hawke’s Bay is on the cusp – the world is ours – but we will never get there unless we are prepared to move in the same direction. The answer is black and white!”

The magazine may not have ever eventuated if it hadn’t been for Colliers Hawke’s Bay’s Simon Tremain and former director Jude Minor. Colliers was looking for a new publication to promote their property listings, so we collaborated and half the magazine featured commercial and industrial property listings.

On our first cover we went with the prime minister of the time, John Key. I interviewed Sir John at a café in Havelock North before travelling to Ahuriri where John Cowpland took our cover photo.

During the interview with John, I asked him about Air New Zealand’s monopoly on domestic air travel and the cost of flying out of Hawke’s Bay. During the last decade we have seen Jetstar come and go, first arriving as much welcomed competition that saw a huge increase in passengers through the airport as well as more affordable tickets. Unfortunately, in late 2019, Jetstar pulled out of regional flights and we’re once again left with Air New Zealand.

Back in 2010 John said: “We absolutely support competition on domestic and international routes. I’d encourage people in the Bay to let Air New Zealand know what they think of the current airfare deals.”

It looks like that’s what we need to do now!

In our first issue we also had a page on construction projects that were underway. These included the Regional Sports Park grandstand; the expressway extension from York Road in Flaxmere to Longlands Road; the Hawke’s Bay Museum and Art Gallery; and a proposed business park in Ahuriri.

We’ve profiled these projects and many others upon completion over the last 10 years. In November 2018, we featured $600 million in construction projects across the Bay. 26 major builds including the just completed rebuild of the Hawke’s Bay Opera House, which is featured in this issue.

One of the longest-running stories over the decade was the potential amalgamation of our five councils. The first story appeared back in 2010 and in 2015, the residents of Hawke’s Bay finally got to vote.

The outcome was a resounding ‘NO’ to amalgamation. In our view the business community was for a merger, but it wasn’t to be with the residents of Wairoa, Napier and Central Hawke’s Bay voting against it.

As we look back over the past 10 years, there’s a lot we can be proud of. The magazine continues to prosper thanks to many local businesses that advertise in the magazine.

We have profiled hundreds of businesses and business people and overall the magazine has enhaced the vibrancy of the business community.

Capturing Award Winning Success

They started out with an office in their kids’ rumpus room at their home in Clive in 2015, now Nicky and Kane Grundy have a Chamber of Commerce Business Awards trophy in their high-profile space at the Tech Collective in Ahuriri. The entrepreneurs, who have always owned their own businesses, have ticked off numerous goals since starting their video production company in 2015 including being a part of The Icehouse Owner Operator Programme.

Kate de Lautour spoke to Nicky Ross-Grundy about the opportunities for the business and how Grundy Productions are creating a shift in the way we think about recruitment.

You were the 2019 winners of the HB COC Small Business Award – just 4 years after starting the business. How have you done it?

The Icehouse has been a major contributing factor to the development of our business. The 12 month programme covered all the major areas of business which made filling in the business awards entry less daunting. It’s allowed us to be more conscious and purposeful in what, how and why we do the things we do and given us invaluable knowledge and structure.

The judges said they were impressed with our focus on quality in everything we did from all interactions with clients to ensuring that our staff are working in a brilliant environment. An important factor has been bringing the right people on board who share our values and vision. Suden and Ally are both talented, creative individuals who care deeply about what we do and our clients.

Recruitment videos for companies like Central Districts Pest Control have been incredibly successful with thousands of views. What are the key elements to good recruitment videos?

This is an area that really excites me because who you hire has such an impact on your business and the results our customers achieve are so positive. In today’s world recruitment is more about culture fit. Skills can be taught but matching the right values and mindset can ensure you’re hiring for the long term. The more our clients share with us the more real and creative we can be.

Also having a strategy to share your video and designing your recruitment process with your candidates’ experience in mind goes a long way.

How do you get that vision to portray each company in a way that captures people attention?

We start with researching the client to understand what makes them different and special. Then we drill down into who they want to speak to and why. That involves researching the potential target audience and then tailoring the client’s messaging to their audience.

With video we’ve found it far more impactful to keep the messaging simple, clear and targeted. For example, a brand video, telling the story of who you are, what you do and why is different to a recruitment video which articulates why talented individuals should work for you.

What are some of the challenges you face?

Working from home was challenging and, in the early days, when we didn’t have clear boundaries, we were trying to do everything. Kane has joined the coaching part of the Owner Operator Programme and he’s happy for me to work on the business while he works in the business although Kane does tell me not to talk about work at home! Finding that ideal balance isn’t always easy.

At a point last year I felt I needed to focus on our kids instead of spreading myself

too thin at work. The Icehouse coaching gave me the confidence and expertise to prioritise what was important. We can now be comfortable that we can say no to the projects that make room for the best opportunities.

What kind of growth are you experiencing ?

Financially we’ve met our targets and experienced year on year growth – a 244% increase from our first full year FY2017 to FY2020 and physically we will need extra office space. The Tech Collective has been really good for our brand, clients have enjoyed coming here and it’s a nice environment for the team so it’s likely we will be staying close to Ahuriri with Wallace Developments.

What is on the agenda for 2020?

We are seeing more and more export food businesses wanting to tell their story with visual impact. We are about to embark on training videos for large corporates. Rather than nuts and bolts training, these projects will be a story telling function to allow employees understand the “why” around the training they’re doing.