About Damon Harvey

Damon is the editor and publisher of The Profit. Damon has over 20 years experience as a journalist, content developer, marketer and public relations specialist. Damon is a huge advocate for Hawke's Bay businesses and The Profit was created as a platform to celebrate HB businesses and business people. Damon is also a director of Attn! marketing pr - www.attn.co.nz alongside wife Anna Lorck. He is also a Hastings District Councillor and chairman of Sport Hawke's Bay. In his spare time he loves surfing, mountain biking, crossfit and spending time with his family, which includes five girls! If you've got a great story contact Damon on 021 2886 772 or damon@theprofit.co.nz

Interim CE appointed to Napier City Council

Napier Mayor Kirsten Wise is pleased to announce that Keith Marshall has been appointed to the Interim CE role for Napier City Council.

The Chief Executive Contract Committee, led by Mayor Wise, and comprising Deputy Mayor Annette Brosnan, and Councillors Nigel Simpson, Api Tapine, Graeme Taylor, and Tania Wright held a series of virtual interviews before selecting Mr Marshall as their preferred candidate. At yesterday’s Extraordinary Council meeting the Council unanimously agreed to offer the role to Mr Marshall, for up to a year.

“We were very impressed with what Keith could bring to the Council over the coming period. The interim appointment gives us the continuity of a very capable Chief Executive to progress our COVID-19 recovery efforts and the beginning of our Long Term Plan process,” says Mayor Wise.

Mr Marshall has extensive experience across both the public and private sectors. His local government roles include stints as Chief Executive in Hamilton and Nelson, and most recently as Interim CE of Buller District Council.

He has also held a number of other senior interim roles, such as Chief Executive of Grow Wellington, Deputy Chief Executive of NZQA, and Deputy Director of the Human Rights Commission. He also at one stage owned Thrifty Rental Cars NZ, and counts the last nationwide health reforms that led to the formation of District Health Boards, and participation in the NZ-China Free Trade Agreement negotiations as two of his career highlights.

In his most recent permanent role, Mr Marshall was the Chief Executive of Careers New Zealand, overseeing a massive organisational transformation across all delivery, strategy, and financial results through achieving the single biggest lift in staff engagement in NZ’s history.

He says he has tried to retire properly several times, but his enjoyment in learning new things and a desire to help people and organisations through sometimes difficult situations keeps him going. He is very much looking forward to working with the Mayor, Councillors and staff. “Transition periods between Chief Executives can sometimes be uncertain for all concerned. This is a great opportunity to be involved in helping the Mayor and Council through to having their new Chief Executive in place.”

The Council will work on the process to appoint a permanent Chief Executive. This appointment is not expected to be finalised until sometime early in 2021. “We are lucky to have someone as talented and experienced as Keith with us until then,” says Mayor Wise.

She also expressed gratitude and appreciation on behalf of all Council to former NCC CE Neil Taylor, who had been Acting Chief Executive while the process for appointing an interim CE was conducted. “We were so lucky that Neil agreed to help us out at short notice. He has given so much to Napier over many years, and deserves recognition too for his commitment and efforts to see us through this response stage of the pandemic.”

Mr Marshall’s first day at NCC will be 4 May.

TimeHub launches contactless solution to support NZ businesses contact trace B2B visitors

Local business Timehub has launched a contactless solution via smartphones to ensure visitors, employees and your business are safe.

What happens when a health and safety tool becomes a hazard? In post-pandemic times, that’s exactly what the traditional Visitor Log has become.

Businesspeople who visit other business premises are used to signing a paper Visitor Log when they arrive. Or using a communal screen. It’s a legal requirement. But what if that screen or pen and paper page is teeming with virus organisms?

So how do we sanitise a visitor book? It’s almost impossible to effectively clean a piece of paper. The pen is a vector for bacteria and pathogens. A touch screen can be wiped clean, but whose job is that? These were all the questions in the head of Steve Nathan a Hawkes Bay based software developer and he found himself thinking about how to do this better.

“It was an obvious flaw in even the best health and safety situations,” he says. “I was motivated by the idea of keeping our visitors, teams and businesses safe from this mostly unnoticed hazard.”

Steve and his partner Raymond Davey (both 25+ year veterans of the payroll and accounting tech space) came up with a “touchless” online product called MyVisitorLog.com, (a progression from their already successful business MyTimesheets, a tool to manage employee time and attendance via mobile devices) which simply requires all visitors to a business to use their own smartphones to log their visits. “A sign at reception tells them to long into their phones browser and follow a link. It’s failsafe in terms of eliminating that communal germ trough.”

A key feature is that there is no app to download, nothing to install, and the Cloud based backend system allows an administrator of the business to draw data about who has visited the premises, who they met with and how long they were on site. The immediate benefits for contact tracing in post-pandemic times were clear.

“The client can design specific questions for visitors to answer, which might gather phone numbers, health status or even health provider information. Should a visitor turn out to be unwell, it’s easy to follow who in the company they have had contact with, and where. MyVisitorLog.com will also display the businesses health and safety policies and requirements, so the visitor has this information on tap wherever they go on site.”

Another benefit is the ability to track visitors in an emergency, such as a fire or an earthquake. “It can be a major issue making sure everyone on site is accounted for. MyVisitorLog.com makes this a simple matter of logging in to the website from any connected device, to find out where any visitors are.”

While a visitor’s arrival and departure details are recorded when they are on the business premises, the system tracks nothing once they leave.

MyVisitorLog.com looks set to revolutionise the way companies manage their health and safety around visitors. With a modest monthly subscription, it’s a simple answer to a problem we’ve not had to consider in the past.

 

Hastings City Business Association relocates to Hastings Hive

The Hastings City Business Association has relocated to the co-working and serviced office space, Hastings Hive.

Business Association general manager Anita Alder said the move will optimise the services that they provide to over 500 businesses in the CBD.

“For us Hastings Hive provides the association a multi-purpose facility where we run our day to day operations in a superbly fitted out complex as well as host meetings and use the facilities for the wide range of support services we run, such as seminars and workshops.

“It’s a real win-win and we are already seeing a vast improvement in how we operate,” Anita said.

Hastings Hive was opened in November 2019 by Rob and Jenny Gill in part of the former Hastings Farmers retail store on the corner of Queen Street and Market Street. The shared office space branded an i-space, occupies 1138m2 with a range of co-working desks and serviced offices suitable for one to 20 persons.

“We have invested significantly in a modern professional fit out that we expect will cater for up to 50 businesses.

“There’s been a strong global movement for businesses wanting to share high spec’d offices with cost advantages over traditional leased offices in the order of 30-40% per annum, without being locked in by long fixed term leases.

“The current global pandemic shows the importance of retaining flexibility for any size of organization,” Rob says

So far Hastings Hive has welcomed six small businesses, specialising in a variety of fields such as IT, security, health, fire engineering and tax accounting. The businesses are based in the co-working area, which has 45 dedicated workstations called i-desks.

“They’re all enjoying the increasingly vibrant environment that is created in shared spaces and the wider business and social networks and having the city’s Business Association is a great addition to the HIVE community.

“We are absolutely thrilled and look forward to supporting their in-bound programmes. And although many of our customers have moved in from other parts of Hawke’s Bay, quite a few have relocated to the region quite recently.

“We do see a huge opportunity in attracting new businesses to the Hawke’s Bay. Hastings is a service centre city and is regarded as the engine room of the region’s economy. Hawke’s Bay is a highly desirable place to live, work and play and we’ve had encouraging interest already from businesses in larger metropolitan cities.”

 

Energy sector will experience mega trends

Ken Sutherland has been the Unison chief executive for over a decade. In 2011 Ken was the inaugural winner of the Profiteers for his strong leadership of our local lines company. Over the last decade there have been changes within the energy sector but Ken sees some megatrends starting to emerge.

What’s likely to change in the energy sector?

An unprecedented level of change is already underway in the energy sector. While some movement will be felt this decade, it is expected the profound impact will happen over the next 30 years. Three major megatrends are driving the change:

1. New consumer technology, which is increasing the options for consumers to produce, store and use electricity in new ways;

2. The rise in consumers who actively engage with their electricity supply;

3. Sustainability and the requirement to meet climate change objectives: minimising our environmental impact, integrating more renewable sources of energy and mitigating the impact climate change has on our landscapes and consequently our network assets.

Although New Zealand already has a highly renewable electricity sector, there is a massive opportunity for New Zealand to harness its significant potential to ramp this up more to support a rapid transition to electric vehicles and reduce our reliance on imported petrol and diesel for our transport fleet.

The big challenge for the electricity sector is how the industry and policy-makers can facilitate this change, without putting pressure on costs and prices of electricity. The biggest risk we see is that well-intended Government policies, such as the ban on gas exploration, lead to undesired consequences, such as needing to keep the coal-fired Huntly power station going much longer to deal with times where there is not much wind or sun, and the hydro-lakes are low.

We look across at Australia and see decades of failed electricity market policies, where politicians have made targeted interventions that have had really bad outcomes for consumers, with massive increases in prices and much greater risks of unreliable power supplies. Rather than picking winners, our hope is that the Government here will just make it expensive to emit CO2 and the generators will be highly motivated to invest in the right kinds of renewable power generation.

But along the way, New Zealand will have to make some tough choices. We all love our wide-open spaces and majestic mountains, but if we want more renewables and we want some of our biggest energy users to convert to electricity we will have to learn to accept more windmills and electricity infrastructures on our horizons. There isn’t going to be any easy solutions that don’t involve making tough trade-offs.

The challenge for the energy sector is the uncertainty surrounding the change. The pace and exact nature of future technology and consumer behaviour is unknown and difficult to predict. We need to plan and develop our network and operations in a way that maintains flexibility to meet future demands, while continuing to provide a reliable and cost-effective supply of electricity to all our customers.

What technology advancements will have an impact on how Unison does business?

We have a key role to play in supporting consumers to adopt new technology in the future and ultimately consumers should be able to connect any new electrical technology they wish to the network, provided the cost is appropriate and the technology is safe, reliable and does not adversely impact the quality of electricity supply.

As solar, battery and EVs continue to become more popular and affordable, people will use our electricity network in different ways. We need to consider how our network will handle peak loads, greater solar PV, battery usage and the charging of EVs. We also need to ensure devices do not have a negative impact on the quality of the electricity supply, by ensuring new technologies are meeting the minimum technical connection standards. A deterioration in the quality of electricity supply can cause appliances in the home to fail and ultimately restrict the number of solar, battery and EVs to be connected to the network.

Network adaptation goes hand in hand with pricing reform. Traditional pricing methods, based on per kWh charges that do not change during the course of a day, are not fit for purpose. As more people change their energy use, current pricing will increase resulting in inequitable outcomes.

Unison is already working towards pricing reform with a goal for reform that promotes consumer choice and is more reflective of the networks costs and services customers receive. We want to ensure that our consumers are not left disadvantaged in the long term as our industry adapts and evolves.

In the future, people might want to select a level of electricity capacity that suits their lifestyle, in the same way that people currently purchase a data limit on their broadband service. Or they might prefer a time of use charge, whereby if they know electricity costs less during times when the network is used less, such as overnight, they could run some appliances or recharge their cars overnight.

The views of our customers matter to us and we are prioritising our engagement with them, continuing to seek their opinions and encourage them to have their say, so we can learn more about their expectations and requirements from us. In January this year we started the first of a regular series of consumer interviews and focus groups to get feedback and opinions on electricity use and pricing and this customer engagement will continue to be a priority as we evolve our business.

Is there an Uber/Airbnb transformation within your sector/profession?

Absolutely. That would be an open network, often referred to as a distributed energy network.

Traditionally electricity has flowed in one direction across the network from the national grid to distributors to customers. Future technologies will require networks to be capable of supporting two-way flows of energy.

If you think about it, the success of Uber and Air BnB are that they provide consumers who have spare capacity, (an under-utilised car or spare bedroom) with the ability to monetise that spare capacity through an easy to use platform – apps. Sophisticated pricing models are used to allocate that capacity to highest value uses, like Uber’s surge pricing.

The same can happen with electricity. A consumer with surplus solar generation could sell that directly to other consumers.

Once capacity increases in EV batteries, electric vehicles will potentially become mobile electricity generators, that could provide some of their stored electricity at peak times. For companies like Unison, this resource could even substitute for the need to upgrade network equipment. Instead of installing a higher capacity cable, we could rely on consumers’ flexibility and their own production capabilities to meet higher demands at particular locations. Automation and rapid advances in communications technologies will enable this to occur as we reach critical mass of these new technologies.

Far from being a drab and boring sector, we’re excited that the Uber and AirBnB concepts have just as much relevance and consumer benefit as in these other sectors. Unison is actively developing its capabilities to enable these activities to occur, albeit being conscious we don’t want to commit too early to any particular technologies or approaches given the rapidly evolving thinking in these areas.

Ngā Ara Tipuna gets PGF funding in Central Hawke’s Bay

The government’s Provincial Growth Fund continues to support economic development projects across Hawke’s Bay with nearly $9 million announced in January.

Wairoa has been given up to $6.1m to rebuild the heart of its CBD with three initiatives while Central Hawke’s Bay has been given $2.8m for a proposed project to turn Waipukurau pā sites into a cultural tourism attraction.

Wairoa’s money will go into a Wairoa Integrated Business and Tourism Facility (up to 4.8m), a Wairoa Digital Employment Programme, funded through Te Ara Mahi (up to $960,000) and $400,000 for the Wairoa Regional Digital Hub.

In Waipukurau, the project, Ngā Ara Tipuna, will see six pā sites developed with the fund, with the hope 16 jobs will be created.

Parliamentary Under-Secretary for Regional Economic Development Fletcher Tabuteau says the projects will encourage more businesses and visitors into both areas and create better employment opportunities for local people.

The Wairoa District Council will develop the Wairoa Integrated Business and Tourism Facility and the Wairoa Regional Digital Hub. The Korua Digital Agency, set up by the Korou Digital Charitable Trust, will deliver the Wairoa Digital Employment Programme.

The business and tourism facility will include an education centre for Rocket Lab as well as be a showcase for local food and beverages in a prime location, while the digital employment programme will develop digital capability through training programmes for locals who want a future career in the digital sector.

It will help grow better opportunities within the high-skilled, high-waged sector.

The programmes will provide 12 weeks of paid digital and technology-based industry training, including software engineering, programming application and game development followed by 40 weeks employment as a digital apprentice with at least 48 participants expected to enrol in the first two years.

The Waipukurau project, Ngā Ara Tipuna, will see the creation of carvings, digital storytelling, displays and the use of audio and smartphone technology to share the history of the pā sites surrounding Waipukurau.

The sites will tell the story of how iwi came to the area and what pā sites were used for.

Pukekaihau pā will be the first of the sites to be developed this year and the project aims at telling the history of the area while acting as a “catalyst to develop tourism business”, says Mayor Alex Walker.

The project is a collaboration between the Central Hawke’s Bay District Council and Te Taiwhenua o Tamatea.

Te Taiwhenua o Tamatea Roger Maaka chairman said Waipukurau, and NZ’s, history had not been well acknowledged.

“This is a chance to make our history real so the younger generations can come onto the hill, see these things, and understand their part.”

Digital whizzes set to take flight from Wairoa

Eight Wairoa people are on their way to becoming digital whizzes following a $960,000 Provincial Growth Fund (PGF) investment boost.

The first intake of eight apprentices will have the opportunity to become certified in a variety of digital software including Maya 4D, Unity (2D and 3D gaming development software) and Adobe Creative Suite (Photoshop, After Effects, Premiere Pro editing software).

The programme is the brainchild of Korou Digital Trust. Korou’s Hinerangi Edwards refers to a well-known Ngai Tamaterangi proverb to capture the aspirations of the programme.

“Ma te huruhuru te manu ka rere ai. Feathers enable the bird to take flight.

“This project will enable our Wairoa apprentices to find their wings, as well as a place to perch here at home.

“To provide our whanau with an incentive to stay or return home and help grow our future.”

Cam Swainson-Whaanga, founder of the Jean Swainson Foundation, moved his foundation office to Wairoa last year. His organisation is the creative digital agency behind the new gaming platform AFED Education — an educational resource making learning in the classroom and at home more immersive and interactive.

Mr Swainson-Whaanga says it is great to see the fruits of the planning that went into the digital employment programme.

“Our foundation played a small part in the planning and is now looking forward to engaging with the Wairoa digital apprentices as they emerge from the training stage of the programme.”

Ngati Pahauwera IT guru and Innovator of the Year 2019 Ian Taylor is also set to join the initiative as a patron for Korou Digital Trust.

“I’m coming on at the tail end of the hard work that the Wairoa digital collective has already done. It’s amazing what they’ve achieved already and I’m really looking forward to helping add to that. “When I was growing up in Wairoa, we didn’t even have electricity and now we have the Wairoa Digital Employment Programme, that’s incredible.”

Ian and his company Animation Research Ltd produced Land of Voyagers — an educational digital platform which coincided with the recent Tuia 250 celebrations.

He sees opportunities for the Wairoa digital collective, with plans for the Land of Voyagers platform to be rolled out nationwide as an educational resource for schools.

“What if we trained the digital apprentices to help build content for Land of Voyagers, enabling them to produce their own digital content, to tell their own stories, their own history. The timing is perfect,” says Ian.

Wairoa mayor Craig Little says the programme will help whnau and the Wairoa community develop new businesses and opportunities for social and economic benefits beyond those directly involved.

“This project is the result of the work of a group of passionate local people who are working to create employment opportunities for our Rangatahi.”

The Profit – Celebrating 10 years

The launch editorial team for The Profit totalled four – Anna Lorck, Lawrence Gullery, Kate de Lautour and me.

We wanted to unite the region. We made a bold statement that we would be representing a “fresh generation of local business people” and that we were over petty infighting between Hastings and Napier. Our first editorial headline announced: “Hawke’s Bay businesses now have a voice!”.

We went on to say that our team (four of us) was “committed, regardless of which city we live in or work in, which school we went to or our children go to, or which sport we play, to unite Hawke’s Bay. Hawke’s Bay is on the cusp – the world is ours – but we will never get there unless we are prepared to move in the same direction. The answer is black and white!”

The magazine may not have ever eventuated if it hadn’t been for Colliers Hawke’s Bay’s Simon Tremain and former director Jude Minor. Colliers was looking for a new publication to promote their property listings, so we collaborated and half the magazine featured commercial and industrial property listings.

On our first cover we went with the prime minister of the time, John Key. I interviewed Sir John at a café in Havelock North before travelling to Ahuriri where John Cowpland took our cover photo.

During the interview with John, I asked him about Air New Zealand’s monopoly on domestic air travel and the cost of flying out of Hawke’s Bay. During the last decade we have seen Jetstar come and go, first arriving as much welcomed competition that saw a huge increase in passengers through the airport as well as more affordable tickets. Unfortunately, in late 2019, Jetstar pulled out of regional flights and we’re once again left with Air New Zealand.

Back in 2010 John said: “We absolutely support competition on domestic and international routes. I’d encourage people in the Bay to let Air New Zealand know what they think of the current airfare deals.”

It looks like that’s what we need to do now!

In our first issue we also had a page on construction projects that were underway. These included the Regional Sports Park grandstand; the expressway extension from York Road in Flaxmere to Longlands Road; the Hawke’s Bay Museum and Art Gallery; and a proposed business park in Ahuriri.

We’ve profiled these projects and many others upon completion over the last 10 years. In November 2018, we featured $600 million in construction projects across the Bay. 26 major builds including the just completed rebuild of the Hawke’s Bay Opera House, which is featured in this issue.

One of the longest-running stories over the decade was the potential amalgamation of our five councils. The first story appeared back in 2010 and in 2015, the residents of Hawke’s Bay finally got to vote.

The outcome was a resounding ‘NO’ to amalgamation. In our view the business community was for a merger, but it wasn’t to be with the residents of Wairoa, Napier and Central Hawke’s Bay voting against it.

As we look back over the past 10 years, there’s a lot we can be proud of. The magazine continues to prosper thanks to many local businesses that advertise in the magazine.

We have profiled hundreds of businesses and business people and overall the magazine has enhaced the vibrancy of the business community.

Capturing Award Winning Success

They started out with an office in their kids’ rumpus room at their home in Clive in 2015, now Nicky and Kane Grundy have a Chamber of Commerce Business Awards trophy in their high-profile space at the Tech Collective in Ahuriri. The entrepreneurs, who have always owned their own businesses, have ticked off numerous goals since starting their video production company in 2015 including being a part of The Icehouse Owner Operator Programme.

Kate de Lautour spoke to Nicky Ross-Grundy about the opportunities for the business and how Grundy Productions are creating a shift in the way we think about recruitment.

You were the 2019 winners of the HB COC Small Business Award – just 4 years after starting the business. How have you done it?

The Icehouse has been a major contributing factor to the development of our business. The 12 month programme covered all the major areas of business which made filling in the business awards entry less daunting. It’s allowed us to be more conscious and purposeful in what, how and why we do the things we do and given us invaluable knowledge and structure.

The judges said they were impressed with our focus on quality in everything we did from all interactions with clients to ensuring that our staff are working in a brilliant environment. An important factor has been bringing the right people on board who share our values and vision. Suden and Ally are both talented, creative individuals who care deeply about what we do and our clients.

Recruitment videos for companies like Central Districts Pest Control have been incredibly successful with thousands of views. What are the key elements to good recruitment videos?

This is an area that really excites me because who you hire has such an impact on your business and the results our customers achieve are so positive. In today’s world recruitment is more about culture fit. Skills can be taught but matching the right values and mindset can ensure you’re hiring for the long term. The more our clients share with us the more real and creative we can be.

Also having a strategy to share your video and designing your recruitment process with your candidates’ experience in mind goes a long way.

How do you get that vision to portray each company in a way that captures people attention?

We start with researching the client to understand what makes them different and special. Then we drill down into who they want to speak to and why. That involves researching the potential target audience and then tailoring the client’s messaging to their audience.

With video we’ve found it far more impactful to keep the messaging simple, clear and targeted. For example, a brand video, telling the story of who you are, what you do and why is different to a recruitment video which articulates why talented individuals should work for you.

What are some of the challenges you face?

Working from home was challenging and, in the early days, when we didn’t have clear boundaries, we were trying to do everything. Kane has joined the coaching part of the Owner Operator Programme and he’s happy for me to work on the business while he works in the business although Kane does tell me not to talk about work at home! Finding that ideal balance isn’t always easy.

At a point last year I felt I needed to focus on our kids instead of spreading myself

too thin at work. The Icehouse coaching gave me the confidence and expertise to prioritise what was important. We can now be comfortable that we can say no to the projects that make room for the best opportunities.

What kind of growth are you experiencing ?

Financially we’ve met our targets and experienced year on year growth – a 244% increase from our first full year FY2017 to FY2020 and physically we will need extra office space. The Tech Collective has been really good for our brand, clients have enjoyed coming here and it’s a nice environment for the team so it’s likely we will be staying close to Ahuriri with Wallace Developments.

What is on the agenda for 2020?

We are seeing more and more export food businesses wanting to tell their story with visual impact. We are about to embark on training videos for large corporates. Rather than nuts and bolts training, these projects will be a story telling function to allow employees understand the “why” around the training they’re doing.

Charlie Wallace – rocking to success

The hard work has paid off for musician and online entrepreneur Charlie Wallace, who now has the financial freedom to realise his dream of becoming an international rock star.

It’s a ‘high school dropout becomes a success’ story for the former Taradale High School student, who has created a multimillion-dollar online business before the age of 30.

His teachers may have doubted he would be successful but Charlie has gone
from leaving school at 15 years of age to creating the world’s leading online learn- to-play guitar business, Guitar Mastery Method.

So successful has Guitar Mastery Method become that Charlie can now afford a rock star-like house high on the Taradale hills with fast cars, a swimming pool and a studio for his band Black Smoke Trigger. The band is also paid a salary so that they can put everything into becoming the world’s biggest hard rock band. Think Metallica, Alice in Chains and Mötley Crüe.

“I was busy being a teenager and playing in a band but when I realised that if I wanted the band to be huge, we were going to need a lot of money. I couldn’t borrow any so I had to come up with a money-making idea.”

Charlie’s first money-making scheme was to publish an e-book teaching people to play the guitar, but success didn’t happen as fast as he had hoped.

“I released the e-book when I was 16 and it made $20,000 over five years. I knew that if an e-book could make me $20,000 then I would be able to make a lot more money from developing an online video course.

“I told the guys in the band that I was going to put the band on hold for a year, develop the guitar course and focus on making as much money as I could so that we could go full-time.

“I had no idea that it would end up taking me eight years to get into a position for us to go full-time.”

During those eight years the band also changed in both name – from Horresett to Black Trigger Smoke – and members, with only Charlie and Josh ‘Baldrick’ Rasmussen being the originals.

Charlie put everything on the line to make a success of Guitar Mastery Method.

It took three years to develop the online courses and he spent many sleep- deprived days building the website, the member login area and payment process; editing video and photography content; as well as being the anchor tutor.

“It was a lot of work and what made it harder was that I didn’t have any funds to get any support, so I had to learn to do everything myself.”

Charlie believes he was destined to be successful from playing guitar strings.

“I always knew that I was going to do something with a guitar even though my teachers thought I was destined for not a lot.

“I started playing guitar after hearing a Black Sabbath song and I wanted to try and learn how to play it.

“I heard that you could illegally download it on the Internet, so I went online but failed to find it. But I did find this website called Guitar Tab and that gave me the prospect of playing this kick-ass song that I had just heard. I looked at these six lines [guitar strings] that had numbers on them and it just made sense to me; from that moment I stuck with it.”

Learning was a slow process, and Charlie had to search the Internet for different ways to learn instead of just relying on the one website. In doing so he was able to develop a unique teaching style that has become the secret ingredient to the business’s success and seen over 50,000 guitar wannabes subscribe and become guitarists.

“When I started to learn guitar it was about trying to get as much information as possible from all sources and then trying to make sense of it. I had to do
it the hard way and piece the puzzle together.

“I started to get really interested in how the brain learns because I wanted to learn faster, I wanted to absorb as much as possible.

Charlie also attributes Guitar Mastery Method’s online marketing success to what he’d learned from marketing guru and author of top-selling book ASK Ryan Levesque. Ryan has since become a close mentor.

However, when Guitar Mastery Method went live at 10 am on 5 August 2014, success wasn’t as instant as Charlie had hoped.

“I had been up all night getting it ready and managed to get just a couple of hours sleep on the broken fold out couch before 10 am launch time.

“I clicked the email ‘send’ button to say it was live and my heart started to pound as I was wondering whether I had just wasted three years of my life. I had no idea whether it was going to work at all. I kept hitting the browser refresh button over and over hoping for a sale yet nothing was coming in.

“It wasn’t looking good and although the website had been live for only 15 minutes, it seemed like an eternity waiting for the first sale.”

Charlie went for a walk outside to think about his next move: would it be going back to one-on-one teaching guitar, or working in a music shop?

“I went outside and pondered what would be next if this failed. I took a deep breath, walked back inside and hit refresh again, and at 10.17 am I had $47 dollars come in; it was the biggest $47 dollars I have ever earned.

“The first order was from the US and I was in celebration mode as it felt as if I had just made a million bucks.”

In the four months remaining in 2014, the business made just $13,000 – a long way from getting the band back together and paying them.

In 2015, turnover reached $80,000, then nearly doubled in 2016 to $150,000. In 2017, Guitar Mastery Method exploded with earnings reaching $1.5 million, then $3 million in 2018 and a staggering $5 million last year.

“The fastest earnings totalled $75,000 in 45 minutes. Our next target is to grow revenue to $15 million as soon as we can.”

Success has enabled Charlie to bring on staff and support agencies, including a social media firm run out of Vancouver, as well as to prepare to step aside to join the band.

Thanks to mentor Ryan, Charlie decided in 2018 to set a deadline for the band and its members Josh Coyle-Te Maro on drums, Dan Fulton on bass guitar and Josh ‘Baldrick’ Rasmussen on vocals to go full-time by March 2019.

Charlie said the early vision was to build up the business to sell, but he’s since seen it change peoples’ lives as well as realise the initial aim of funding a band.

“I’m not running any of the business day to day now. Ryan advised me to set a date to step away and that’s what I did, and the team has stepped up.”

Close friend Johnny (last name), a former builder, has risen to the ranks of chief operating officer – “he’s my right-hand man,” says Charlie.

Black Smoke Trigger’s success to date includes spending three months in Nashville recording an EP (extended play record) with one of the best music producers, Michael Wagner; making a music video for “Caught in the Undertow”, which has had more than 1 million views on YouTube; and reaching Number 9 on the US heavy rock billboard charts with “Set it off”. The band hopes to produce an album and tour the US in 2021.

All the while, Charlie has no plans to move permanently from Hawke’s Bay.

“It’s the best place to live. Most of our business is in the US, both with Guitar Mastery Method and the band’s music, but there’s an airport 15 minutes from my house and it’s only two or three flights to a US destination.”

Doug Ducker – an industry icon retires

Doug Ducker has seen more than two consecutive forestry plantations grow to full harvest, having worked for Pan Pac for nearly 46 years. Doug started as a process engineer and in 2004 became the businesses Managing Director.

Pan Pac began as a Joint Venture involving Carter Holt (60%) and two Japanese companies, Oji Paper and Sanyo Kokusaku Pulp in 1973 and under Doug’s leadership it operates one of New Zealand’s largest sawmills with lumber output around 500,000 m3/a, a pulpmill producing 270,00adt/a, retains tree ownership for around 35,000Ha and supports harvest and util- isation of over 1.5 million tonnes of logs. In 2016 it established a second sawmill, currently producing 100,000m3/a in Milton, Otago.

Total assets involved are close to S1Billion NZ with annual sales around $400Million/a. The business which is now owned by Oji Paper employs around 420 staff and has over 450 people involved as full time contractors through our forestry planting, harvesting and cartage programs.

Doug has been a significant contributor to the Hawke’s Bay Business community serving on the board of the Chamber of Commerce and Business Hawke’s Bay. Pan Pac is also the lead sponsor of the Chamber’s business awards.

Tell us about your career?

I joined Pan Pac in December 1974 and, save a brief period working in Sydney, Australia in 1984, have been with the company since then.

I was initially employed as a process engineer to support the expanding pulp mill operation and over the next 30 years assumed roles covering technical services, environmental management, project development and production management. In October 2004 I became Managing Director (CEO) of the company taking responsibility for our Forestry, Sawmilling and Pulping operations.

Pan Pac is Japanese owned – what were some of the challenges in bedding down the relationship in the early days?
The relationship with Japan has always relied strongly on TRUST eg original contracts for the formation of the company were very simply written.

Over the first 20 years as a JV company executive direction came via Auckland, in the latter years and particularly since 2007 the management relationships are direct between Whirinaki and Tokyo. On occasions the processes of Japan, particularly the need for detail, are frustrating for the New Zealanders however the outcomes are generally stronger for it.

Pan Pac has maintained a program of continuous growth over the decades with annual capex spend exceeding $30 million a year over recent years.

What have you learned in a business sense from the Japanese partnership?
A strong characteristic of the Japanese has been the long- term commitment to their investment. While there is the deep monthly analysis of company performance, it is underpinned by the understanding that our products are subject to commodity pricing rules. These can see cycles that on occasion may cause one to question viability to continue; however, a capacity to ride through the low is usually applied. Having said this, the drive to improve efficiency and reduce unnecessary cost is always there.

Pan Pac has always retained some secondees from Japan to support liaison and technical/administrative understanding – results of which being some lifelong associations between New Zealand and Japanese people have developed and cultural understanding enhanced.

Pan Pac has been a keen supporter of the community – both in general and business – why has it been important to contribute?

Most of Pan Pac’s markets are conducted on a Business to Business level with over 85% to export customers. As such we do not maintain a strong market presence in either Hawke’s Bay or New Zealand. We are however very dependent upon the support of locals for log supply, engineering services, transport capacity along with a trained and capable workforce. As a result support of local activity has been exercised as appropriate – this includes over 15 years sponsorship of the Rescue Helicopter, sponsorship of the HB Business Awards, participation on the HB Chamber of Commerce and Business HB along with community support over the greater Hawkes Bay region.

What have been some of the toughest challenges you’ve faced?
Responding to the need to ensure from the managing director’s desk that our employees and contractors are secure both in terms of their financial position as well as their family needs. Stable employment conditions are key to this objective, with many staff working with the company for more than 20 years.

In 2013 the company posted an operating loss, which resulted in a need to review some conditions. This was a difficult time but the outcome has seen ongoing security for all.

Health and safety performance remains an ongoing challenge and is a continuous process as the risks, while minimised, remain high in various parts of the business.

What are the things you’re personally proud of in your involvement with Pan Pac?
Participating in and then providing for sustained growth of a greenfield development in my home region with the securing of shareholder support not only for the region but also for the country.

The respect for our company amongst the local community, suppliers, customers and local and national government has had to be earned and feedback indicates that it is there.

What’s the future look like for Pan Pac?

Pan Pac has a bright future with substantial regional log resources available with staff and plant capability strengthening across the board.

Adaptability of products for markets will always be needed; however, the use of a sustainably managed resource will assist in expansion of the existing base.

Are there any transformations on the horizon?

It’s always a difficult call; for example, the advent of the smartphone has decimated demand in Japan for newsprint (the end use of Pan Pac pulp) and saw a significant $70 million development to make a higher-quality pulp for markets in China and India. The transition was successful yet demand patterns are still volatile.

On another front, a recent visit to China saw the use of 3D printed veneers being applied to doors, which could enable substitution of the frame to our lumber.

The management of carbon issues both for forestry and energy has new focus.

What does retirement look like for you?

The freedom to make the call on how my time is spent. As I approach my 70th birthday, it feels right to pass on my corporate responsibilities and to explore (and in some cases complete) new projects involving family and friends.