About Sonia Speedy

Sonia is a freelance journalist and communications consultant based on the beautiful Kapiti Coast. She has 20 years’ experience in the game, having worked as both a general reporter and finance specialist across print and radio. When she’s not wrangling words, or her three young daughters, she’s working on her family’s olive grove or with their rare breed sheep. In her spare time (ha!) she loves any type of outdoor adventure - or even just dreaming about it.

The PurSuit of excellence

Flaxmere-based job seeker service PurSuit is in hot demand. Not only has it seen the number of people it helps triple each year, but other regions are now asking them to start offering the service there.

PurSuit provides interview training and clothes for job seekers, and has helped over 800 people since beginning in late 2017. “Even though our focus is on employment and education, our job seekers gain life skills and confidence. We’re all about making positive changes permanently,” says founder and director Moira McGarva-Ratapu.

Job seekers aged 18 and over can get free help with pre-employment skills, including CV writing and interview preparation. In addition, PurSuit is now offering a ‘Digital Pathway to Employment’ programme targeted at those aged
18 to 24.

Funded through the Ministry of Business Innovation and Employment, it helps young people gain a Level 2 New Zealand Certificate in Computing from the Eastern Institute of Technology (EIT), teaching them how to build websites, create social media content and about creative marketing. This is run by Moira’s husband Anaru Ratapu, who has previously set up his own online business providing Te Reo instruction.

“Anaru thought, if I can build a business from home, let’s teach our young people – they’re so bright and they’re so eager,” says Moira. Students are picked up and delivered to the programme, given a cooked lunch and taken home again. “We try to break down any barriers. Then as they move through the course, we move them towards independence,” she says.

The programme takes a holistic approach, dealing with everything from relationship and physical concerns to developing an understanding of their spiritual needs or wairua. The staff includes a social worker to provide this pastoral care.

Moira, a trained social worker herself, was inspired to start PurSuit after seeing the benefit of employment with her social work clients. “Once my clients got employed, they needed me less, they gradually became healthier, more independent and were able to participate in the community more.”

Moira had experienced these benefits first-hand, after being helped into a telemarketing job by a similar service in Christchurch when she found herself an unemployed solo mother following the break-up of a relationship. Now other young mothers like her are reaping the benefits of PurSuit’s efforts.

“One young girl, a solo mum, came to us with a variety of social and health issues. It was hard for her to concentrate, it was hard for her to study. Next week she will be finished her Level 2 in Computing at EIT. She’s gained her restricted licence and she wants to become a social worker. She is doing so well. The rewards of this work definitely outweigh the hard times,” Moira says.

Getting lift off – insight into youth development programmes

To counteract concerns the job market would get harder for its rangatahi (young people) following the Covid-19 outbreak, they fast-tracked plans to create jobs themselves and LIFT Business on Emerson Street, Napier, was born.

This retail hub, supported by council and charitable funding, opened its doors in August selling products made by LIFT’s rangatahi ‘clients’ or their broader whānau. Part of the shop is set aside for running a screen-printing business, while out the back rangatahi with business ideas work through business modelling and skills courses with staff.

“This is literally the only initiative like this in New Zealand,” says LIFT founder and director Jody Hamilton. Fledgling businesses are already hatching. One 22-year-old participant has launched a domestic cleaning business with help from LIFT Business. “She came back in to us on Thursday because she needs to hire someone now. It’s brilliant,” she says.

“Even within our retail hub we’ve hired seven people to fill retail associate and screen-printing jobs, who were all unemployed before. Five of them had never worked before in their lives,”
says Jody.

This proactive attitude is what got LIFT started in the first place. The statistics on job prospects for Māori boys in Hawkes Bay, did not impress Jody. With a young son herself she wanted to do something about it and in 2017, LIFT Youth Employment began.

A key part of its success is its Bounce Programme, which teaches rangatahi about how their brains work, communication style and integrity. They learn their pepeha (self-introduction) and about their turangawaewae (where they come from), as well as employer and employee expectations.

“This culminates in the graduation at the end of the two weeks, where they present a plan of where they want to be. It includes personal and professional goals and that’s what we use as the basis of working with them. Then we do whatever it takes to deliver that. It’s transformational,” Jody says.

Many will have been involved with the criminal justice system, so LIFT spends time working with various services to help their clients get on track towards their goals. Others may need help with getting their driver license. “We tend to be receiving through our doors what other people think are the most disadvantaged and unruly kids in the area. But everyone has dreams and aspirations, even these rangatahi deserve the right to chase them,” says Graeme Ewart, in charge of LIFT’s business development.

LIFT uses a reverse marketing approach – establishing what the rangatahi want and then finding an employer that fits, rather than the other way around. It’s getting results. LIFT exceeded the employment target on a recent government contract by eight times. They aim to move 95 individuals a year towards employment and have already worked with about 700 people since LIFT began.

“Even if [the rangatahi] wants to be a rocket scientist, we start them on that journey. Over time they realise that they might need to do some other jobs or training along the way,” Graeme says.

Find out more about LIFT Youth Employment and LIFT Business.

www.liftyouemployment.nz