Goals-based Investing – A New Approach to an old Question

When discussing a client’s financial planning needs, and specifically what portfolio to establish, an adviser is required to navigate through the client’s specific needs and goals. This is with an ultimate view to provide a portfolio from within the specific discipline and processes that will meet the client’s expectations, while importantly avoiding as much risk as possible.

While focusing on the growth of a portfolio is primarily what an adviser is often engaged to do, especially with historic low bank rates as we face now, a better and more client centric approach is to ensure the clients goals (fiscal or not) are incorporated into their financial plan.

Traditionally, this has been done by aligning these clients’ needs and goals to a risk profile. In turn, this risk profile is aligned with a Strategic Asset Allocation (SAA) where a mix of asset class sectors been applied.

For example, a balanced portfolio has 60% growth assets (shares etc) and 40% income assets (bonds and cash etc). Another layer on this is where fund managers see the market as it sits and apply tilts that underweight or overweight certain assets; this is called the Dynamic Asset Allocation (DAA). Again, for example, a Model Portfolio, for a Balanced Investor, has 57% growth assets and 43% income assets; in effect, a 3% variance.

This process has allowed financial planners and investment advisers to construct a portfolio that sits within their allowed variances of the SAA, while still trying to construct a portfolio with sub-asset classes to meet their goals. This also requires the adviser to be in tune with their client.

While many of these features can be achieved via the portfolio construction and the review / rebalance process, there is a ground swell of movement where such funds can build in the rebalancing function for the client. While these solutions may not make up the entire client portfolio, they certainly may be incorporated into the wider asset management structure.

What is also appealing for some investors, in some cases, are Absolute Return funds. Absolute Return is the return that an asset achieves over a certain period, expressed as a percentage that an asset achieves over a given period. Absolute Return differs from Relative Return because it is concerned with the return of an asset and does not compare it to any other measure or benchmark. Therefore, the saying “you can’t eat relative returns” rings true.

In practice, an Absolute Return fund invests into asset classes its sees appropriate for the time. While it may have an SAA, its DAA may vary totally and as such, it may be a highly traded fund.

Therefore Goals-based funds tend to have a lot more focus on protecting downside risk. This is particularly important for retirees because we all saw what happened in the Global Financial Crisis with more traditional balanced funds. They followed the market straight down . With the growth of KiwiSaver account balances to a point where they provide meaningful income levels for their clients, I see that Goal-based products will provide a natural transition out of the multi-sector funds once income is started to be drawn. This will form a part of the advice process and KiwiSaver Scheme and fund selection process.

While there has been a trend to low cost passive funds in what has been an extended bull market, we see clients now looking to better downside protection in an uncertain market.

In AMP Capital’s article – An Introduction to Goals Based Investing, they say that “The goals-based approach to investing is different as it represents a real shift in the way financial advice is given and the way investment solutions are designed. You could say it’s about turning financial advice and investment products on their head. However, it is important to note that the principles of diversification and risk management are still an important part of the portfolio construction process”.

Investing for sustainable, long-term wealth creation in a changing investment environment requires a different way of thinking. Success in today’s market calls for a more flexible approach and the ability to respond swiftly to change. This means a more dynamic approach to asset allocation and a focus on specific outcomes so investors can achieve their investment goals.

A good adviser will seek the appropriate mix for their client based on their goals. A Goals-based approach is built around helping people accomplish their goals, rather than focusing solely on investment management and performance. Therefore, you can assume that a goal-based fund may indeed be part of the appropriate mix for clients moving forward.

Co-working and Shared Spaces – Join the Movement

Co-working (shared worked spaces) is gaining in popularity in the Bay, with a wide range of businesses and people co- located in shared spaces.

While it is common to attract start-up businesses, self-employed professionals or freelancers, for others it’s an opportunity to reconnect outside of working from home, or to further develop a not for profit or social enterprise.

Cultivate Hawke’s Bay is a new collaborative space in Taradale established by Haylee Wren this year with a specific focus on small business and not-for profit support. Haylee wanted to create a friendly approachable community within an intimate office space and has seen immediate uptake from a range of organisations.

Co-working spaces provide immediate access to a network of businesses and offer the opportunity to mix with a diverse range of people. It’s all about innovative like-minded people working on their own businesses in the same space as others so that collaborating, idea-sharing, and working together occurs naturally between them.

The Chook House in Waipukurau, was an early entry into providing a shared work space in the region; designed to build a community to motivate and inspire small business owners and freelancers in the heart of Central Hawke’s Bay.

The greatest asset of any co-working space is its members with each shared space having its own culture. A recent reviewer of Oh My Goodness community space in Hastings

comments, “Such a beautiful space to spend a day working away on my laptop – so spacious, a swing and table tennis with baker, Scott and beautiful food. Feels like home, a community place.”

As well as making financial sense, the other value-adds can be the likes of facilities management, reception services and Wi- Fi. Someone owns the lease and provides the infrastructure, freeing up community members to focus on building their business, without the distraction of day-to-day details.

Another example is the Hawke’s Bay Business Hub in Ahuriri, which has been operating for two years. Out front, the Business Hub is open for any business person to pop in for a few hours and work at the casual drop-in tables in the café-style area, taking advantage of the free Wi-Fi and the informal business connections that can be made in the shared space. For confidential appointments, there are meeting rooms, training and event spaces, and a boardroom available to book.

Sixteen business support agencies are co- located at the Business Hub.

Business Hawke’s Bay Acting CEO, Carolyn Neville, says that one of the key successes of the hub is the collaboration that occurs between member organisations. “The connection, collaboration and community that comes from working in a shared space is to the benefit of the businesses and the people that we work with.”

This has sparked a new initiative within a key action in Matariki, the Hawke’s Bay Regional Economic Development Strategy.

Business Hawke’s Bay is exploring how business support and growth programmes can be provided through linking with the region’s co-working spaces. “The first step is to create a regional directory of existing and new co-working spaces. With many new spaces opening up, or under development, this will enable people to find a community that meets their needs,” says Carolyn.

“The next step is to connect with the people who work in those spaces. You can grab a desk or chair anywhere, and that is all that some people need. But for others, the support and opportunities to learn, share and grow are equally as important.”

To find a co-working community, or to list your shared space on the new regional directory, go to the Hawke’s Bay Business Hub website, hbbusinesshub.co.nz.