The Profit - Inspiring Business in Hawke's Bay

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On your side in fast changing times

Businesses are operating in uncertain and unpredictable times when 50 to 100 year events such as pandemics, droughts and floods are happening with more regularity. In Hawke’s Bay the rural sector has had two consecutive summer droughts while Napier was struck by a major flood event that damaged houses, vehicles and businesses. A well-established New Zealand insurance brokerage firm ICIB...

The Business of influencing

Being paid to give your opinion on anything and everything sounds like a dream job, and it is for a number of Hawke’s Bay and New Zealand influencers. In the age of social media, the role of influencers has become pivotal in reaching targeted and general audiences. What do these influencers have that you and I don’t? Followers. Followers on...

Local workplace Suicide Prevention Programme has instant impact

Many of us have been impacted by the loss of a family member, friend or work colleague to suicide. Between July 2018–June 2019, 654 suspected self-inflicted deaths (SSIDs) were reported in New Zealand, 46 of these were in Hawke’s Bay. At that time the national average of SSIDs was 12.86 per 100,000 population – Hawke’s Bay was double that at...

Rockit apple founder looks to raise $15 million for innovative cherry business

Successful primary sector Entrepreneur Phil Alison has commenced a $15 million capital raise for his vertically integrated Cherry business, Cherri Global. In 2002 Mr Alison launched Rockit, a miniature-sized apple packaged and marketed in tubes which has enjoyed international success and he is taking the same approach to disrupt the global cherry market. After selling his shareholding in Rockit in...

Cricket loving duo go into bat for retirees

Cricket-loving father and son Barry and James Rosenberg have combined their knowledge and experience to produce an e-book called 65 Not Out, which is aimed at helping people plan for retirement. Barry, a career chartered accountant who now specialises in family business and farm succession planning, and James, Frimley Lifestyle Village manager, used a cricketing term as the name for...

Mentoring is positive for the soul and community

The rest of New Zealand envies the Hawke’s Bay lifestyle and enormous potential our region has to offer. We’re renowned for our fertile soils, excellent climate, world-class Port, and the talented and entrepreneurial people who live here. At the same time, we locals must concede that Hawke’s Bay is a community in crisis. Levels of family violence and drug and...

Life experience leads to wellness and new business

Wellness practitioner Robin Wilson is concerned about burnout with many of us getting sent too much information, which is leading to us feeling as if we’re always on. “We are bombarded by information and not hitting the off button. We’re constantly on and wired. We need to stop. If we’re constantly in the red zone of stress, we will run...

Food hub ready to go

With the i’s almost dotted and the t’s almost crossed, the construction of Foodeast will be underway by September. The building of Hawke’s Bay’s Food Innovation Network hub, the sixth in New Zealand, is expected to be completed by the end of 2022. It will be a place of innovation and connection, designed to add value to the region’s food,...

Hastings – like a big city but better

Hastings District is the centre for employment and economic growth and ready to strengthen its position as the economic powerhouse of Hawke’s Bay. Hastings District Council economic development manager Lee Neville says the thriving primary sector district has a new wave of industry and business launching from the solid economic foundations on offer. Lee points to Foodeast, a $18 million...

Hawke’s Bay Airport takes brave steps toward brighter horizon

Fortune favours the brave, and Hawke’s Bay Airports’ bold new net-zero emissions target is just part of the larger plan to be New Zealand’s most sustainable airport. Hawke’s Bay Airport Chief Executive, Stuart Ainslie, says the organisation is keen to do what it can to reduce the impacts of climate change and is confident it can reach its goal through...